Wednesday, July 23, 2008

Social networking for lawyers: It’s about time

Since the birth of the internet and the World Wide Web, a.k.a www in the ‘80s and the ‘90s, respectively, the present proliferation of the so-called social networking sites like Friendster and MySpace is hardly surprising.

What could be surprising is when you bump into someone who (1) doesn’t have an “account”, or worst (2) haven’t heard about them yet.

The seemingly phenomenal and increasing popularity of social networking sites has reach the hordes of professionals, not only in United States but the whole wide world.

One particular group of professionals who are currently listing more and more IT experts in their payroll are lawyers. The legal world has finally realized that it has to keep up with what’s in and what’s hot to widen its horizon and expand its reach.

Lawyers are beginning to enlist in professionals social networking sites. There are several devoted to professionals or at least gets flooded by professionals. Because as they say, birds of the same feather are of the same specie – err, flock together.

There are some who voiced out disavowal to this modern practice. Either because they failed to see its value or for the simple reason that they don’t know the How To’s, yet.

The logic actually is very simple. Lawyers are people. People are social beings. Therefore, as social beings lawyers need to socialize. What do you think why lawyers flock golf courses? Or the bars?

One can only surmise that the increasing numbers of lawyer professionals who sign in to this and that site, or even making their own web sites, get positive results.

It’s only like distributing business cards a thousands times. 24/7. In 7 continents. That is, as long as there is an internet connection.

For those who have been living in caves since the ‘90s, you might want to give Facebook, LinkedIn, Plaxo – among others – a needed try.